Joline Rivera

Kitchen Toke Founder & Illinois Women in Cannabis Member

Joline Rivera is the founder and creative director of Kitchen Toke and Red Belly Honey.

Kitchen Toke is the first media brand dedicated to promoting health and wellness through culinary cannabis. A skilled visual storyteller and food and lifestyle expert, she has more than 20 years of experience as a creative director, lending her design expertise to clients like Food Network Kitchens, US Foods, Meredith Publishing, Crate & Barrel and more. She has also directed award-winning publications, including Food Fanatics, Sweet Paul and Uncrate. With Kitchen Toke, she turns her elevated eye to the world of cannabis. After Rivera investigated the benefits of medical cannabis to help a friend’s father during his cancer battle, she was inspired by the possibilities of culinary cannabis as part of a path to wellness. Drawing on Rivera’s years of experience in the publishing industry—as well as her long-standing connections to top chefs, writers, photographers, filmmakers and food stylists—Kitchen Toke provides a credible, refined resource that aims to change the way people think about cannabis.

And in June of 2020, she partnered with Bee-Fuse Technology to launch Red Belly Honey the world’s first full-spectrum, whole-plant, CBD honey on the market today, infused by bees and not humans. Joline’s continued priority is to shine a light on relevant cannabis-infused food helping people introduce cannabis to their bodies with the focus of being healthy, not just high.  And most important to Joline is to continue the dialogue that cannabis is food, and food is medicine.

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