Payal Shah

Founder of Cannabis Insight Collective & Chicago NORML member

Payal Shah is founder and CEO of the Cannabis Insight Collective. She’s spent the last two decades in strategic planning, working in leadership roles within global advertising agencies, on blue-chip clients including Proctor & Gamble, Microsoft, Walmart, Kelloggs, and Porsche.

Her experience is focused on understanding how cultural paradigm shifts and trends impact and influence people, their behaviors and brand choices. Her knowledge is grounded in creating and cultivating online panels, or Collectives, of all sizes and shapes, to address a variety of challenges for various clients. This background, along with a compassion and conviction for the cannabis industry, inspire her to be an advocate to drive the cannabis industry forward. 

Cannabis Insight Collective is a living, breathing online community of people across the United States, brought together by their connection to the cannabis industry. We exist to uncover cultural, category and consumer trends and insights within the category by tapping into our proprietary Collective, and working with people directly to answer questions that brands are struggling to answer.  

At Cannabis Insight Collective, we are committed to supporting social equity in the cannabis market, and treating everyone fairly and respectively, through a number of Corporate Social Responsibility business initiatives:

  • The Cannabis Insight Collective panel will be representative of the entire United States population to ensure a representative voice is heard.
  • A percentage of CIC’s revenue will be donated to the advancement and mentorship of minority-owned cannabis businesses.
  • CIC will continue to advocate to establish new and existing laws that make sure the cannabis industry is fair and equitable.

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